Trends in the Pleasure Craft Market

by Visitor whiterc ‎02-10-2010 01:48 PM - edited ‎02-10-2010 01:49 PM

As I travel down from our headquarters in snowy Peoria, Illinois, to beautiful Miami, Florida, for my 8th Miami International Boat Show, I can’t help but think of how the pleasure craft industry continues to evolve.  The global economic crisis has undoubtedly been on the minds of all of our employees, dealers, boat builders, and, most importantly, customers for the last 18 months.


However, as our team prepares to meet with thousands of boating enthusiasts that will walk through our booth over the next five days, our goal will be to better understand our customer needs and sharing how Caterpillar Marine Power Systems is looking to meet those needs both today and for the future.


Here’s a look at what my key focus areas are:

  • Sustainability – Ensure that Cat engines are not only impacting the environment less while being operated, but also reducing the waste and emissions created through our manufacturing processes.
  • Service support – Provide the highest quality service consistently around the world through the global Cat dealer network so regardless of where a customer’s boat is docked, they get the help they need.
  • Parts availability – Promote the use of PartStore®, a 24/7 online tool that links customers with their local dealer to get genuine Cat parts shipped and delivered fast.
  • Product availability – Follow the demands for higher power density and reliable Pod technology in a small package with the highest reliability and durability in the industry.


For those of you heading to Miami this weekend, we look forward to meeting you at the show!  If you can’t join us, I wonder what topics are on your mind as we enter 2010 and if they are similar to mine.  What are you seeing as your key drivers for the year?  Post your thoughts below.

by New member Pelican
on ‎03-31-2010 08:10 AM

I am a yacht manager with several pedigreed yachts in my charge.  One of these is CAT-powered and it is a vessel that is used more than average;  it is also a vessel that is further ranging than many.   It is a single-engined and handsome yet rugged vessel and, hence, my chief concern is SERVICE since this vessel is used by a seasoned "golden years" couple who travel without a captain or engineer.   I have always been impressed with CAT parts but I have been less impressed with certain dealer/distributor interest, particulary that of the vessel's off-season berthing State.  I am currently dissatisfied with the distributor/dealer's interest and service and if I were asked to re-power, we'd consider alternative engines !   

by New member dla1955
on ‎06-16-2010 03:26 PM

I currently own a boat with twin CAT 3126B diesel engines.  I have been having extremely dark exhaust and a very difficult time getting the engines up to speed.  We have repeatedly tried to contact Ohio CAT, Michigan CAT, and CAT corporate.  They are not cooperating.  We have been trying to figure out the problem for over a year now.  They have tried (unsuccessfully) to remedy the situation, but it is evident they don't know what they're doing.  So far, over $12,000 has been billed, when nothing has been fixed.  I would appreciate any help anyone could offer. 

Thank you.

About the Author
  • I joined Caterpillar in 2001 in the Extended Service Coverage (extended warranty) department of Cat Insurance (division of Cat Financial). I have always loved the water, ships, boats and the challenges of this industry and moved to Caterpillar Marine Power Systems (CMPS) in 2007. I was fortunate to be able to work at CMPS Headquarters in Hamburg, Germany for 2 years and now reside at our Marine Center of Excellence in South Carolina, USA. As the Marine Parts Manager for Cat Marine Parts I am able to work cross functionally with our regional product support teams, our extensive dealer network, customers and bring this knowledge and customer expectations to Caterpillar's incredible resources to design new and innovative product support solutions to meet our customer expectations. This gives me great pride and enjoyment to meet and exceed your expectations and promote the Cat Marine Brand.
  • In 2005, I started my career at Caterpillar as an intern in Kiel, after that I worked as a student and then a temporary employee. I finally became a permanent employee in 2008, working at the Marine World headquarters in Hamburg. Through all these years I was supporting and leading Marketing projects from various areas, including Electronic Sales Tools, Shows, Novelties etc. By May 01, 2011 my job role changed to the current one. In this position I am leading several Electronic Marketing projects such as all Marine and Oil & Gas Social Media activities.
  • After around 10 years of good time in mineral & metal industry, the destiny has guided me through BMW, ThyssenKrupp to the Caterpillar station. At the moment I'm serving as a Six Sigma Strategy Black Belt in Caterpillar Marine Power System.
  • I joined the Caterpillar Team 2007 and worked in several positions most likely in Product Support. 2008 I passed the 6 Sigma Black Belt Training and has leaded various sales and process related projects. After the certification as a 6 Sigma Black Belt I joined the CMPS Product Support Team as a Global Marketing Representative.
  • A maritime academy graduate and a 17 year employee of Caterpillar with 25 years of marine experience, currently managing the Caterpillar Marine Power System Product Support Division representing all product health, product support, parts sales and distribution development activities for Cat and MaK brand marine engines.
  • Originally from Spain, I moved to Hamburg, Germany, in 2010 to write my Master’s Thesis in Industrial Engineering. Upon its completion, I had the opportunity to join Caterpillar Marine Power Systems as an intern at their headquarters. During this period, I supported, in various capacities, sales into the Cargo and European Inland Waterways markets, as well as Offshore Wind opportunities. I am currently working as a Junior Territory Sales Manager in the Europe, Africa, Middle East and CIS Sales Team.
  • Born in Brazil, Luiz joined the Caterpillar engine team in 1998 and has worked in different positions covering marine service, product application and sales. Currently he is a Black Belt under the Caterpillar Marine group.
  • A veteran of 12.5 years Naval service, in the U.S. Naval Nuclear Propulsion Program. 3.5 years as a Marine Application and Installation Engineer at a CAT dealership. I have been working for Caterpillar Marine Power Systems since 2008. My time at Caterpillar has been spent helping to develop global emissions solutions for 3500 marine engines.
  • I am the Asia Pacific contact for marine parts marketing. With marine customers being the most mobile group, with operations spanning the entire globe, there are always new challenges and learning opportunties to engage in. Life in marine is never boring!
  • I have been involved in sales and marketing of Caterpillar marine products for almost 45 years including 10 years in the U.K. where I worked on North Sea oil and gas projects. For the past 35 years I have various roles within the marine business of Toromont Cat where I have assembled a portfolio of Caterpillar and MaK powered new construction and repower projects including ferries, Great Lakes bulk-carriers and self-unloaders, Coast Guard vessels and pleasure craft. I admit that my knowledge has come from a hands-on approach to engine sales by wearing coveralls and a hard hat rather than a business suit. I am based in Toronto and am an active member of the C.I.Mar. E. Great Lakes Branch and participate in SNAME Great Lakes/Great Rivers meetings in the U.S.
  • I ensure that our Cat global dealer network has the tools required to support our Propulsion Solutions products including our Cat Three60 Precision Control.
  • I have been at Caterpillar for nearly 31 years. All this time has been related to Diesel engines, with the first 23 years in Fuel Systems, the next 3 in the Engine Center, and the last 4 here in Hamburg, Germany, as the Worldwide Demand Manager for Marine and Petroleum MaK engines. In this role, I touch many areas, from concept to delivery, from shipyard to factory. I work with Dealers, Sales Managers, Customers, Accountants, and Order Processors, all the way to the factory floor. Those who know me know that I wouldn’t have it any other way.
  • I am a Mechanical Engineer with 17 years of experience with Caterpillar Engine Products, currently working at Caterpillar Marine Power Systems Headquarters in Hamburg, Germany. I am responsible for product support and Dealer development, and support dealers in the United Kingdom, Ireland, the Mediterranean, and the Middle East.
  • I am a 33 year employee of Caterpillar and have focused on engines my entire career. For the last 18 years I have worked in the Marine group in various capacities. Since 2004 I have been the Global Marketing Manager for the Pleasure Craft segment, managing all trade shows, advertising, events, and NPI (New Product Introduction) launches.

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