Here at Caterpillar, we are looking back on the year with appreciation for our customers and the owners and operators who define true work ethic. Not everyone has the determination to work sun up to sun down each day to ensure the success of their business and the satisfaction of their clients. But those are the characteristics that describe the Cat® customer. We know you work tirelessly to maintain a successful operation, so to do our part, we work tirelessly to build products that always deliver.
This month, we want to take the opportunity to highlight a few of our loyal customers at work and encourage you all to send in your Cat® machine stories, as well.
Family-Run Construction Company Increases Productivity with Versatile Cat® Machines
Chipley Company, an asphalt, paving and grading business out of Florence, SC, began in 1960 with 10 employees. It has since grown to one of the most reputable businesses in its class, servicing the northeastern region of South Carolina. This family-run company utilizes a fleet of Cat® machines and attachments, including a 420F IT Backhoe Loader and a D5K2 Small Dozer, to complete a diverse set of tasks.
Cat® Machines Help Small Concrete Company Keep Pace with Big Business
Robert Parvin, owner of Raleigh East Concrete in North Carolina, knows what it takes to compete in today’s commercial contracting and concrete industry—hard work and consistency. Parvin owns just a few machines for his operation, so it’s crucial that every piece of equipment is operating at maximum capacity at all times. That’s why he partnered with his local Cat® dealer to build a small fleet of Cat® Skid Steer Loaders, Mini Excavators and attachments to tackle the work and stay ahead of the game.
A True Cat® Dozer Man
Henry Schinske of Henry’s Customer Dozer Service based in Berrien Center, Michigan, has been operating Cat® Dozers for almost 60 years and has no intentions of stopping anytime soon. After working for local contractors for 12 years, Schinske started his own company in 1969. Year after year, he has relied on Cat® machines to help him get the job done right. The centerpiece of his fleet is a 1981 Cat® D5B Dozer with three engine rebuilds and 53,000 operation hours that still performs as well as it did the day he bought it.
Each year, we are blown away by the stories we hear from our customers. We understand that your equipment is just one element of running your business; however, we strive to make that portion of your operation as seamless and ideal as possible. From all of us at Caterpillar, we would like to extend a sincere “thank you” for your business, and we look forward to continue working with you in the New Year.
To learn more about how professionals, like yourself, are using Cat® products to get the job done, visit Our Customers at Work. Today, we want to hear from you. As we review your feedback, some may be selected to be developed into an “Our Customers at Work” story and published on Cat.com. In the comment space below, please share your experience(s) with Cat equipment while considering the following:
How has Cat equipment changed your business or operation?
Has Cat equipment played a role in any unique, significant or particularly challenging projects you have completed?
How has your relationship with your Cat® dealer helped in the success of your business or operation?
I’m an Attachments Product Application & Sales Support Specialist for Caterpillar in North America. I have been with Caterpillar for five years including roles in the field as a dealer sales support representative and marketing support in the skid steer and small wheel loader product groups. I graduated from Iowa State University with degrees in Agricultural Business and Economics. Our goal is to provide a full portfolio of attachments for our customers to be more productive and versatile with their machines.
I am an Industry and Application Rep for Caterpillar. I graduated from NC State with a dual degree in Agriculture Business Management and Agriculture Science, concentrating in Leadership and Environmental Technologies. I focus primarily on the relationships between customers, dealers, and the product specialists for the Building Construction Products division. Growing up on a tobacco and beef cattle farm, I have several years of machine operation experience and agricultural knowledge. Thomas Jefferson said it best in that, "Agriculture is our wisest pursuit, because it will in the end contribute most to real wealth, good morals, and happiness."
My passion is in storytelling and thought leadership, helping people connect with the brands they love and helping brands connect with their audiences. At Caterpillar, I get to work with a variety of industries and customer solutions, supporting our customers who are making huge impacts in our world every day. It's not just about the yellow iron - it's about understanding the problems our customers face, and being a part of the total solution.
I’m a Compact Wheel Loader Product Application Specialist for Caterpillar in North America. I have 11 years of experience, including roles in the field as a dealer technical support representative, and as a distributor business model consultant. I graduated from North Carolina State University with a Mechanical Engineering Degree, and wanted a job where I didn't have to sit in front of a computer all day. This job allows me to get out and get my hands dirty, with the goal of providing solutions to customers’ machine needs.
I am a Marketing Communications Specialist for Caterpillar with over twelve years of experience marketing the Cat brand to customers in Latin and North America. My goal is to arm customers with the information needed to make well informed purchase decisions; to maximize the value of Cat machines by using an array of Cat Work Tool attachments; and to minimize the total cost of ownership by using Cat parts and Cat Dealer service.
I am an expert Operator and Application Specialist for Caterpillar concentrating on products used in the construction trades industry. I operate, evaluate and train on Cat machines and Work Tool Attachments worldwide. I have a Degree in Agricultural Engineering, Craftsman Certified and was named Apprentice of the Year 1981 at the University of East Anglia, UK.
I am the National Association Manager for Caterpillar and have responsibility for customer associations and partnerships in multiple industries for Caterpillar. I have 12 years of experience at Caterpillar, and have spent most of those years in the field with dealers and customers around North America. I have always had a passion for equipment and find myself fortunate to be able to work with dealers and customers almost every day.
I am a Product Application Specialist with 16 years of experience in the industry. As a Building Construction Products Global Trainer, I focus on training dealers and customers on machines, attachments and applications as it relates to the construction, agriculture and landscaping segments.
I have been with Caterpillar for more than eight years, working in various roles including a materials engineer, a filters product manager and my current position as a parts consultant. My job allows me the opportunity to work with Cat dealers and customers providing insight on how the use of quality filters and fluids results in better equipment performance and lower owning and operating costs.
I am a marketing and sales support professional for Caterpillar. In this role, I work with our marketing and customer service teams to support or dealers and customers, concentrating on our Small Wheel Loader, Skid Steer Loader, Mini Excavator and Dozer product groups. The exchange of ideas, information and opinions about equipment and how it’s used in various industries on forums such as this blog helps me fulfill my role at Caterpillar to the best of my ability.
I am the commercial/market consulting expert for all Caterpillar tires and rims with 14 years of experience. I provide guidance in the harsher work environments of mining and industrial/waste applications. Our goal is to turn our dealers and customers into knowledgeable and trusted resources with respect to tires and rims. Our group offers training, technical support and resources to develop a level of expertise within the Caterpillar value stream that is ordinarily reserved for tire companies and local tire service providers. Ultimately, we want to provide our customers with a total Cat solution from the ground up.
I am a Sales Support Manager for Cat Financial and have responsibility for ensuring that the right financial products are available to Cat customers who purchase, lease or rent to own. 8 of my 10 years with Caterpillar Financial have allowed customer and/or dealer interaction as part of my daily responsibilities including over 3.5 years as a Territory Manager. I take personal satisfaction in finding financial solutions that work for our customers and CAT dealers.
I’m a Telehandler Product Application Specialist for Caterpillar in North and South America. I have 13 years of experience, including roles in the field as a dealer service operations and technical support representative, and as a distributor business model consultant. My telehandler passion and focus is working with dealers and customers to maximize the versatility of the product through machine and operator training.
I am a Product and Application Specialist with over 35 years experience at Caterpillar. I focus on helping you to determine the best Cat machines, work tool attachments, and services for you to use in the building and general construction, landscaping, specialty trades, and agricultural industries.
I am a Senior Regional Insurance Marketing Manager with 16 years’ experience at Caterpillar Financial Insurance Services. I have the opportunity to work with 18 North American dealers providing risk management products and services that helps the Caterpillar Enterprise ( Caterpillar, Dealers and Customers) manage their business risk. Caterpillar Financial Insurance Services offers Extended Protection Plans for machines and engines, Physical Damage Insurance, Inventory Protection Plans, Dealer Property and Casualty, Risk Management, Marine Transit Insurance and Dealer Bonds.
Jeff Brown is a marketing professional for Caterpillar Skid Steer, Multi Terrain and Compact Track Loaders. Over Jeff's 12 years in the industry, he has visited with and studied the needs of customers across landscaping, construction, and agriculture segments. Delivering innovative solutions that solve customer's problems is Jeff's main focus.
I am a North American Product and Application Specialist for Caterpillar. In this role, I have had the opportunity to represent Caterpillar at various trade shows and train customers on new Small Wheel Loader content. I graduated from Purdue University in 2001 with a Mechanical Engineering degree and have spent the past 15 years with Caterpillar in various engineering roles. Growing up in the Mid-West, I have always loved the cold and the unique activities winter enables. Unfortunately, I had to give those up when I moved to North Carolina. I don't care what people say, you never get used to a hot climate.
I am a Filter and Fluid Marketing Consultant with over 14 years experience working at Caterpillar. My focus is to ensure customers understand the importance of using superior filtration and lubrication products in their equipment.
I am a Sales Support Manager with over nine years of experience in a variety of roles with Caterpillar Financial Services Corporation. Throughout my career, I have had the opportunity to gain experience in matching financial products and tailoring funding strategies to the specific needs of customers. This includes more than three years as a Territory Manager in Seattle partnered with N C Machinery, an authorized Cat dealer covering the states of Washington and Alaska.
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