BLOG: On The Level

930M_2015_sweden085_200x141.pngWhen winter weather hits, your job is to make an unsafe environment as safe as possible despite what Mother Nature may have in mind. Before you head out into the elements this winter, take some time with your teams to address their safety in the field – establish a culture of continuous safety improvement so that we drive toward zero-incident performance this season. For our latest blog, we asked Caterpillar Safety Services’ Doug Giesinger, one of our Safety Culture Consultants, how snow and ice removal businesses can work toward a culture of zero-incident performance.


CATBC67993_UTV_NJ_17_100_blog-border-image.jpgIt’s becoming clear that UTVs have moved from more of a recreational vehicle to a work-centric product — often replacing pickup trucks on jobsites. The trend makes sense. They’re less expensive, easy to maneuver or transport and can come in handy more often than you think … if you pick the right one. That’s why we’re bringing you insights from industry pros and product experts to help you select a UTV that fits your business needs in this month’s “On The Level” blog.


CATBC67994_AG_UTV_NJ_17_595_blog-border-image.jpgYou’ve probably noticed the trend. UTVs are becoming more of a work-centric vehicle and, in many cases, they are replacing pickup trucks on the farm or ranch. They’re less expensive, easier to maneuver and can come in handy more often than you think … if you pick the right one. That’s why we’re highlighting UTV features you should consider before purchasing or renting one for your business in this month’s “On The Level” blog.


Caught in a Ditch? Get a Winch.

by Administrator ‎08-17-2018 04:43 PM - edited ‎08-28-2018 04:36 PM

RetrievalWinch_CnstrnBlog_August2018_Image.jpgJobsites can be unpredictable. We often find ourselves troubleshooting a solution for unforeseen issues, such as towing a work truck out of muddy terrain or pulling a fuel tank sled several yards. Well, you may have purchased your dozer for grading work, but paired with a winch … it can do much more. Learn about the latest in dozer winch options in this month’s “On The Level” blog!


TracksVsWheels_July2018_General Blog_Image.jpgIf you follow us on social media, you may have seen some of our recent #TracksVsWheels posts comparing the capabilities of skid steer loaders and compact track loaders. We received some great feedback from many of our followers who work in a wide range of applications. We’re sharing those insights, along with some added input from our product experts, in this month’s “On The Level” blog.


TracksVsWheels_July201818_Ag Blog_Image.jpgIf you follow us on social media, you may have seen some of our recent #TracksVsWheels posts comparing the capabilities of skid steer loaders and compact track loaders. We received some great feedback from many of our followers who work in a wide range of agricultural applications. We’re sharing those insights, along with some added input from our product experts, in this month’s “On The Level” blog.


CATBC67041_2.jpgThe landscaping busy season is in full swing! You’re probably up to your ears with everything that comes with it—one being the daunting task of pricing out project estimates. This can become an especially difficult part of the job if you don’t know all of your expenses. And if you don’t have an equipment budget, chances are you could be inaccurately pricing your work. That’s why we’re highlighting the importance of an equipment budget and the impact it can have on your bottom line in the latest “On The Level” blog. We even brought in some special industry experts for this one, so you don’t want to miss it!


What to Consider When Purchasing a Used Machine for Your Operation

by New member BarnCat on ‎04-27-2018 04:17 PM - last edited on ‎05-03-2018 10:46 AM by Administrator

259D_CTL_Q1 Ag Blog_Image.jpgConsidering purchasing a used compact machine to help out on your farm or ranch? There’s nothing wrong with that, especially if you know how to find a good one. Just like buying a used car or truck, there’s some due diligence involved when making the right purchase decision on a used machine. Not to worry… we’re here to make that part easier for you with the latest “On The Level” blog. Time to wheel and deal!


Bridging the Gap Between the Construction Spending Boom and Labor Shortages

by Administrator ‎04-27-2018 01:37 PM - edited ‎04-27-2018 04:26 PM

Construction_Scherbers_April_May Blog_Image 1.jpgThe industry forecasts were right. Construction is experiencing the biggest boom it’s seen since 2006. We should be celebrating, right? However, industry-wide labor shortages are continuing to rain on the parade. Fear not… in this month’s “On The Level” blog, we’re addressing several ways to bridge the gap between the industry spike and staffing challenges. Now, let’s go get a big piece of that $1.3 billion pie.


The “DIY” Compact Track Loader Maintenance Guide

by New member SkidSteerJeff on ‎03-16-2018 02:18 PM - last edited on ‎03-16-2018 02:20 PM by Administrator

CTL Maintenance_GeneralBlog_March2018_image_whiteborder.jpgOwn or operate a compact track loader? Are you the “do-it-yourself” type? Hey, maybe you’re considering purchasing a loader or interested in easy steps to help extend the life of your machine. Well, this month’s “On The Level” blog is right up your alley! We’re sharing a compact track loader maintenance checklist and tons of tips. Ready… set… D-I-Y.




The busy spring season will be here before we know it! That said, tracking the progress of a landscape business is trickier than many others. As a highly seasonal industry, Winters can be unpredictable. Then, spring comes, and sales start booming. For this month’s “On The Level” blog, we connected with Landscape Management Network (LMN) to offer some tips and tools to help you monitor the pulse of your seasonal business and keep those 2018 business goals in check!


No More Aches and Pains! Tips & Wheel Loader Features for Improved Operator Comfort

by New member CompactLoader on ‎12-07-2017 11:38 AM - last edited on ‎12-08-2017 05:12 PM by Administrator


Have you ever finished a long day spent in the cab of your loader with an aching back? Shoulder pain? How about numb legs? Being a machine operator is no walk in the park, but operating a loader designed specifically for your comfort, can help ease the aches and pains after a grueling work day. And ultimately, comfort helps enhance your productivity from morning to end of day. That’s why we’re discussing the importance of machine design and ergonomics, tips on cab adjustment, and comfort features to look for in your next wheel loader in this month’s “On The Level” blog.


Q4 Ag Blog_SWLImage_Nov2017.jpg

When it comes time to add new equipment to your farm or ranch, there are many factors to consider. Do you want to buy or lease the machine? Cash flow, expected hours of utilization, maintenance costs, warranty offers and other aspects specific to your operation are all important items to evaluate during this process. If you’re struggling to decide which option works best for your operation, you don’t want to miss this edition of our “On The Level” blog!



As this year wraps up, you’re probably spending some time on 2018 planning. With that in mind, we connected with Landscape Management Network (LMN) to bring you some of the top tips for running a better, more successful landscape company in this month’s “On The Level” blog. And we’re getting it straight from LMN founder Mark Bradley. He started TBG Landscape in 1999 with an old lawnmower and a used truck, and has since grown his business to bring in $50 million a year in sales.


SWL Enhancements_October2017Blog_Image_whiteborder.jpg

As a snow and ice industry professional, there’s a strong chance you’ve operated or considered utilizing small wheel loaders to get the job done throughout the winter months. With snow season gearing up, we’ve decided to highlight some of the latest wheel loader enhancements that are proving to be especially beneficial to the industry in this month’s On The Level blog. We’re talking everything from power train modes to the newest in-cab technology to help you tackle the winter season and keep your customers satisfied!


Maintenance Tips to Help You Get the Most Out of Your Attachments

by New member apeyton ‎09-18-2017 12:41 PM - edited ‎09-18-2017 12:45 PM


Are you currently using a variety of machine attachments to help tackle your workload? If so, you’re already a step ahead of the game. And just like with machines, proper maintenance is key to extending the life and performance of your attachments. In this month’s On The Level blog, we’ve outlined several maintenance tips to help you keep your tools working at their best—we’re talking power box rakes, angle brooms, hammers and more!


Outsourcing Fleet Management & How It Can Benefit Your Farm or Ranch

by New member BarnCat ‎09-06-2017 09:51 AM - edited ‎09-06-2017 09:53 AM


As product prices and government regulations continue to fluctuate, many farm and ranch owners are choosing to outsource their fleet management to find ways to work more efficiently while also reducing operational costs. That’s why we decided to take a deeper dive into what outsourced fleet management programs entail, and how they can bring value to today’s farms and ranches in this edition of On The Level.


Cat GRADE with 3D_August2017Blog_Image_Whiteborder.jpg

We are extremely excited about all of the great feedback and questions we have received since Caterpillar launched Cat® GRADE with 3D on select Cat Dozers. In this month’s On The Level blog, we address the most frequent questions we have been hearing from operators about the technology and its capabilities.


CTL Uptime_July2017Blog_Image_whiteborder.jpg

There’s no room for equipment breakdowns and lengthy service times on busy jobsites. When you’re working hard to get the job done right and still have time to spend with family at the end of the day, you need your machine to work just as hard. In this month’s On The Level blog, we offer useful tips to help you maximize compact track loader uptime and hopefully shave a few hours off the work week while you’re at it.


Landscaping Equipment Solutions_June2017Blog_Image_WhiteBorder.jpg

The landscaping industry continues to experience labor shortages, making it difficult for landscaping contractors to bid on more jobs throughout the busy season. However, with today’s advanced equipment, landscapers are now able to supplement manual labor with the right machinery and get more jobs done—at faster rates. This month’s On The Level blog highlights many of the equipment solutions that can help you, as a landscaper, tackle more projects, bring in more revenue, and alleviate the stress of recruiting more laborers.


Telehandler_Harvest_Blog.jpgHarvest season is upon us! Several farms are turning to telehandlers to help tackle the workload during this busy season. Therefore, we wanted to take the opportunity to highlight telehandlers’ unique capabilities, and how to spec these machines to the needs of your hay operation. Read all about it in this edition of On The Level blog.



Let’s Face It… You Need More Than a Drop in The Bucket!

by New member apeyton ‎05-08-2017 04:21 PM - edited ‎05-08-2017 04:44 PM

Bucket Advancements_May2017Blog_Image_whiteborder.jpg

From material handling to grading, using the correct bucket is essential to getting the job done right. Some of today’s buckets aren’t what they used to be, and by that we mean… they’re better! Buckets are now being engineered with design elements that significantly improve material retention, as well as extend the life of the attachment itself. This month’s On The Level blog gives you the run down on the latest loader and mini excavator bucket advancements, so you’ll know just what to look for when making your next bucket purchase.


RemoteTask_April2017Blog_image_whiteborder.jpgWe are extremely excited about all of the great feedback and questions we have received since Caterpillar announced the availability of the RemoteTask™ remote control system on select Cat® D Series Skid Steer, Multi Terrain and Compact Track Loaders. In this month’s On The Level blog, we address the most frequent questions we have been hearing from construction contractors about the system and its functionalities.


The Mini Excavator: Suburban Landscaping Contractors’ New Best Friend

by Visitor GregWorley ‎03-03-2017 03:31 PM - edited ‎03-07-2017 11:43 AM



As suburban development continues to rise, landscaping contractors are faced with the challenge of finding equipment that has the transportability, as well as the maneuverability and capabilities they need to get the job done in tighter spaces.  As a solution to this issue, mini excavator utilization is becoming increasingly popular in suburban landscaping applications.


MHEX on the Farm_Q1 Ag Blog_Image.jpg

Aside from production, there are countless maintenance tasks to take care of on the farm or ranch to keep operations running smoothly. There is land to be cleared, fences to be built, field grass to be mowed and the list continues. This is why mini excavators are quickly becoming assets on today’s farms and ranches.


Hydraulic System Contamination Prevention_Feb2017Blog_image.jpgDid you know that 75 to 85 percent of machine hydraulics system failures can be traced to contamination? Fortunately, hydraulic system contamination can often be prevented by following a few steps. This month’s On The Level blog provides information on hydraulic system contamination indicators, and how to avoid the costly repairs or unplanned downtime it could cause down the road.


BCP Blog_Configuring Wheel Loaders_Jan2017_WhiteBoarder.jpgIt’s a new year. And as you’re planning upcoming jobs and projects, we wanted to provide you with a helpful guide on configuring wheel loaders to efficiently complete the work ahead. From deciding the machine’s loading capacity to which new technologies will help reduce owning and operating costs, this blog covers it.


As 2016 Wraps Up, We Send Out a Huge “Thank You!”

by Moderator ‎11-29-2016 03:00 PM - edited ‎11-30-2016 03:41 PM

CATBC58511_blog.jpgAs we wrap up 2016 and begin planning for the next year, we want to take the opportunity to express appreciation for all the hard-working operators and owners that put in countless hours to grow successful businesses.


Women Are a Driving Force in Today’s Agriculture Industry

by New member BarnCat on ‎11-16-2016 12:30 PM - last edited on ‎11-28-2016 03:44 PM by Moderator

Doris Mold CATBC58309_blog.jpgOnce thought of as a male-dominated field, women have become a growing force within the agriculture industry over the past couple of decades. While women have served integral roles on the farm or ranch for centuries, more recently, their contributions within the industry have become better recognized and the positions they hold have evolved.


Tackle Winter Jobs with Proper Telehandler Maintenance

by New member MPeterson ‎11-08-2016 12:00 PM - edited ‎12-07-2016 12:53 PM

2426.PNGWhile telehandler utilization is often associated with the busy construction season, many of these machines must continue to operate throughout the winter—leaving them more susceptible to added stress, wear and/or damage in harsh weather conditions. With fall in full swing, it’s time to begin thinking about preparing your machines for the colder months of the year.


About the Author
  • I’m an Attachments Product Application & Sales Support Specialist for Caterpillar in North America. I have been with Caterpillar for five years including roles in the field as a dealer sales support representative and marketing support in the skid steer and small wheel loader product groups. I graduated from Iowa State University with degrees in Agricultural Business and Economics. Our goal is to provide a full portfolio of attachments for our customers to be more productive and versatile with their machines.
  • I am an Industry and Application Rep for Caterpillar. I graduated from NC State with a dual degree in Agriculture Business Management and Agriculture Science, concentrating in Leadership and Environmental Technologies. I focus primarily on the relationships between customers, dealers, and the product specialists for the Building Construction Products division. Growing up on a tobacco and beef cattle farm, I have several years of machine operation experience and agricultural knowledge. Thomas Jefferson said it best in that, "Agriculture is our wisest pursuit, because it will in the end contribute most to real wealth, good morals, and happiness."
  • My passion is in storytelling and thought leadership, helping people connect with the brands they love and helping brands connect with their audiences. At Caterpillar, I get to work with a variety of industries and customer solutions, supporting our customers who are making huge impacts in our world every day. It's not just about the yellow iron - it's about understanding the problems our customers face, and being a part of the total solution.
  • I’m a Compact Wheel Loader Product Application Specialist for Caterpillar in North America. I have 11 years of experience, including roles in the field as a dealer technical support representative, and as a distributor business model consultant.  I graduated from North Carolina State University with a Mechanical Engineering Degree, and wanted a job where I didn't have to sit in front of a computer all day.  This job allows me to get out and get my hands dirty, with the goal of providing solutions to customers’ machine needs.
  • I am a Marketing Communications Specialist for Caterpillar with over twelve years of experience marketing the Cat brand to customers in Latin and North America. My goal is to arm customers with the information needed to make well informed purchase decisions; to maximize the value of Cat machines by using an array of Cat Work Tool attachments; and to minimize the total cost of ownership by using Cat parts and Cat Dealer service.
  • I am an expert Operator and Application Specialist for Caterpillar concentrating on products used in the construction trades industry. I operate, evaluate and train on Cat machines and Work Tool Attachments worldwide. I have a Degree in Agricultural Engineering, Craftsman Certified and was named Apprentice of the Year 1981 at the University of East Anglia, UK.
  • I am the National Association Manager for Caterpillar and have responsibility for customer associations and partnerships in multiple industries for Caterpillar. I have 12 years of experience at Caterpillar, and have spent most of those years in the field with dealers and customers around North America. I have always had a passion for equipment and find myself fortunate to be able to work with dealers and customers almost every day.
  • I am a Product Application Specialist with 16 years of experience in the industry. As a Building Construction Products Global Trainer, I focus on training dealers and customers on machines, attachments and applications as it relates to the construction, agriculture and landscaping segments.
  • I have been with Caterpillar for more than eight years, working in various roles including a materials engineer, a filters product manager and my current position as a parts consultant. My job allows me the opportunity to work with Cat dealers and customers providing insight on how the use of quality filters and fluids results in better equipment performance and lower owning and operating costs.
  • I am a marketing and sales support professional for Caterpillar. In this role, I work with our marketing and customer service teams to support or dealers and customers, concentrating on our Small Wheel Loader, Skid Steer Loader, Mini Excavator and Dozer product groups. The exchange of ideas, information and opinions about equipment and how it’s used in various industries on forums such as this blog helps me fulfill my role at Caterpillar to the best of my ability.
  • I am the commercial/market consulting expert for all Caterpillar tires and rims with 14 years of experience. I provide guidance in the harsher work environments of mining and industrial/waste applications. Our goal is to turn our dealers and customers into knowledgeable and trusted resources with respect to tires and rims. Our group offers training, technical support and resources to develop a level of expertise within the Caterpillar value stream that is ordinarily reserved for tire companies and local tire service providers. Ultimately, we want to provide our customers with a total Cat solution from the ground up.
  • I am a Sales Support Manager for Cat Financial and have responsibility for ensuring that the right financial products are available to Cat customers who purchase, lease or rent to own. 8 of my 10 years with Caterpillar Financial have allowed customer and/or dealer interaction as part of my daily responsibilities including over 3.5 years as a Territory Manager. I take personal satisfaction in finding financial solutions that work for our customers and CAT dealers.
  • I’m a Telehandler Product Application Specialist for Caterpillar in North and South America. I have 13 years of experience, including roles in the field as a dealer service operations and technical support representative, and as a distributor business model consultant. My telehandler passion and focus is working with dealers and customers to maximize the versatility of the product through machine and operator training.
  • I am a Product and Application Specialist with over 35 years experience at Caterpillar. I focus on helping you to determine the best Cat machines, work tool attachments, and services for you to use in the building and general construction, landscaping, specialty trades, and agricultural industries.
  • I am a Senior Regional Insurance Marketing Manager with 16 years’ experience at Caterpillar Financial Insurance Services. I have the opportunity to work with 18 North American dealers providing risk management products and services that helps the Caterpillar Enterprise ( Caterpillar, Dealers and Customers) manage their business risk. Caterpillar Financial Insurance Services offers Extended Protection Plans for machines and engines, Physical Damage Insurance, Inventory Protection Plans, Dealer Property and Casualty, Risk Management, Marine Transit Insurance and Dealer Bonds.
  • Jeff Brown is a marketing professional for Caterpillar Skid Steer, Multi Terrain and Compact Track Loaders. Over Jeff's 12 years in the industry, he has visited with and studied the needs of customers across landscaping, construction, and agriculture segments. Delivering innovative solutions that solve customer's problems is Jeff's main focus.
  • I am a North American Product and Application Specialist for Caterpillar. In this role, I have had the opportunity to represent Caterpillar at various trade shows and train customers on new Small Wheel Loader content. I graduated from Purdue University in 2001 with a Mechanical Engineering degree and have spent the past 15 years with Caterpillar in various engineering roles. Growing up in the Mid-West, I have always loved the cold and the unique activities winter enables. Unfortunately, I had to give those up when I moved to North Carolina. I don't care what people say, you never get used to a hot climate.
  • I am a Filter and Fluid Marketing Consultant with over 14 years experience working at Caterpillar. My focus is to ensure customers understand the importance of using superior filtration and lubrication products in their equipment.
  • I am a Sales Support Manager with over nine years of experience in a variety of roles with Caterpillar Financial Services Corporation. Throughout my career, I have had the opportunity to gain experience in matching financial products and tailoring funding strategies to the specific needs of customers. This includes more than three years as a Territory Manager in Seattle partnered with N C Machinery, an authorized Cat dealer covering the states of Washington and Alaska.

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