BLOG: Power Perspectives

Who Reads This Caterpillar Marketing Stuff?

by Contributor KelscNM on ‎07-16-2013 03:11 PM - last edited on ‎08-26-2013 12:22 PM by Administrator

As a mechanical engineer by education, I’m still a little uneasy about carrying the word “marketing” in my job title. 


I spent the first ten years of my career at Caterpillar as a sales engineer and territory manager working in North and South America, calling on customers and consulting engineers who usually had a very real and very specific technical requirement that revolved around getting the right product or service to ensure reliable power for their business. It wasn’t only about meeting a business plan, but ensuring success for our customers, our dealers, and Caterpillar. Needless to say, this seemed like very serious, important stuff.


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