10-04-2017 01:57 AM
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09-04-2017 09:20 AM
5 Awesome Strategies to Get Regular Construction Clients
1. Reevaluate what projects you’re bidding on.
Wooden Judge Gavel With Measure Tape And Protective Helmet - Stu
So you need clients. The best way to do that is to pitch every remodeling or corporate job, right?
Nothing is more embarrassing than bidding on a project that you can’t afford and then having to turn it down after. It tarnishes your reputation and does nothing for morale.
Instead, focus on what your construction business’s realistic capabilities. Use construction management software to help manage your bids. Construction bidding software can even help figure out what your capabilities are. Stay focused on what your business is good at—and stick to it.
2. Go for the accolades.
Award Ribbon Under Construction Sign
One of the best ways to build your brand is to apply for—and win!—business awards.
But you don’t have to start so big. You can focus on accreditations, like Salmon Safe Accreditation, the UK’s Acclaim Accreditation, or ABC’s Accredited Quality Contractors. Post these accreditations on your website and issue press releases when you achieve them. This will help drive attention to your construction business.
As for bigger accolades, like the Construction Project Awards and the Master Design Awards will certainly draw attention to your bids. It’s like a promise of quality.
Construction worker making advertising with clipboard for 100% s
You know your niche and you’ve made yourself attractive with some awards and accreditations. Now it’s time to put all that hard work to use.
If you’re doing remodeling work in a neighborhood, show off your brand in as many places as possible. People are always snooping in their neighbors’ business to begin with—might as well give them something to talk about: you.
Ask your clients if you can use them for referrals and list yourself on Yelp. When picking a construction company, clients are going to want to see that you’ve done good work before. They want a brand they can trust.
For more information on how to market and brand your construction company, click here.
4. Make it easy for construction clients to reach out to you.
Freelancer - Architect working at home on a design or draft, on
Can a potential client email you? Call you? Instant message you? Tweet you? Facebook message you? Make sure that all of your avenues of communication are open, and have someone ready and available to take prospective buyers’ calls.
Being available means allowing all channels of communication to take leads—and it’s up to you to respond to them. Don’t leave your Twitter account wasting away or your email account cluttered with unread messages.
And if you’re in a more niche part of the construction industry, like an electrician or elevator installer, you shouldn’t hesitate to give out your personal number. Your fast response time means that your customers will be happy that you can fix their problems quickly—and that leads to better reviews and a leg up on your competition.
5. Be human.
Thank You Note
In a world where so much is automated, a personal touch can go a long way in the construction industry. Try to get to know your clients—not just what they want out of a contract, but where their daughter is going to college and what their favorite football team is. People love to talk about themselves, so, if they seem to have the time, chat them up.
After completing a job, follow up. Send a thank you note that expresses that you enjoyed working with them and that you hope that they can give you a referral.
08-14-2017 08:41 AM
I have a one man operation who needs some help getting new clients. What are some purely offline strategies I can give him? If I can give him an idea or two that works, I know he will give me his business for Internet stuff. I even checked Construction marketing video for help but did not find much help there.
All help is appreciated,